How do we balance digital marketing with our interpersonal connections?

 

According to Forbes the  marketing communication technology that is rapidly advancing has  driven a separation between an individual and interpersonal relationships.

I recently undertook an internship where a lot of the marketing involved sending out email blasts to their clients to try sell the different high end products. Although this technology means a faster  and more efficient way of reaching out to clients I begin to think of how impersonal this form of communication was to their clients and how are relationships built.

A different side of this  argument is an article that looks at how digital marketing can actually teach us about interpersonal communications, more specifically how to listen, speak, understands needs and react accordingly.

What exactly do they mean by this?

The article emphasises the fact that, firstly Twitter helps us be concise communicators due twitters limit of 140 characters per post. Today all you need to do in add a few key words and hashtags and you have a message across to your audience.

Secondly, Facebook teaches the importance of discretion in our communication. This means that people have learnt that what gets said over the internet  stays there and thus we need to be careful in how the audience perceives our messages. When marketers market a business the audience is always watching the behaviour of the content and different people will interpret it in different ways.

I think it is important that marketers still emphasis the balance in maintaining personalised interpersonal relationships.

 

 

 

 

 

Is digital marketing actually benefiting the music industry?

Do you still remember the days where you would have to go to a store and buy a CD and play it in a CD player?

Not only has digital marketing changed the way we as listeners can access music, it has also benefited artist. Artist trying to get their break no longer need to be signed to a record label, but can use digital marketing as a tool to get their music out there.

This article Suggests that as the music industry being so highly competitive, without artist adapting to the changing ways of digital marketing, they will fall behind. The article elaborates to say that although talent and high quality still remains important, it’s the way in which it is marketed that will help it go from a few 1000 views to millions.

With Spotify being a major player in the market and the largest paying subscribers than any other streaming service, according to this article. It is a model based on getting companies and record labels for streaming for large sums of money.

In my opinion a more authentic approach is the Boiler Room. Today you don’t even need to be at the club to watch a live set of a DJ. The boiler room identifies itself as “music tv for the internet age”. It showcases up and coming musicians that is live streamed and uploaded for free on Facebook and Youtube. Like said in this article the boiler room focuses on authenticity means that could never turn into anything like Spotify.

“Boiler room is about giving a platform to some artists that don’t get played out, and giving them as much attention as the big names.” Says Osho Frasnkland marketing executive of the Boiler Room.

Do you think the way an artist utilises digital marketing can make or break them?

Is this having an effect on authenticity of the music?

Would you pay your friends in cryptocurrency?

How many times have you seen a product posted on social media and bought it?

did you receive a digital currency reward for trying it?

2017 saw a rise in the use of cryptocurrency world wide. This article suggests that due to the fast growing trend, marketers have come to realise the potential it can bring. This has led to big brands using cryptocurrency in marketing campaigns or using digital currency.

As I begin to break the surface of the stereotypical meaning of digital marketing I have come to the realisation that there is no clear definition of what digital marketing is, and that is it made up of continuous involvement in current trends.

So who are these companies you ask?

A company that has caught my attention goes by the name Friendz. Friendz provides services in the field of digital marketing. They have taken a different approach to how they connect with their audience whereby they target their market based on communication with peers that being your “Friendz”. By creating a Friendz coin tool that is used by brands to connect to their audience.

The Co-founder Alessandro Candoni describes it as “The idea that was born from the understanding that people were already posting advertising contents on their social network profiles. but nobody has ever thought to reward them for their activity”.

To be honest, it makes sense, according to this article todays users spend most of their time on social networks watching content created and shared by the people they know. Friendz is combining the traditional method of word of mouth in a revolutionised and digital way.

What do you think about cryptocurrency in the digital marketing world?

Will more brands will jump onto the cryptocurrency bandwagon? is this a positive trend?