I am sure we have all been seeing the large amount of discussion recently involving Facebook data and privacy. Due to these issues facebook has been forced to change its polices regarding third party data. Now Facebook users will be asked to make choices about whether or not they want the company to use data to show them ads.
In today’s social media and marketing world I have seen the power of third party data. Marketing land article questions whether or not the removal of third party sources is a smart move or a short term mistake which has left the industry in discussion if advertising will suffer.
Acxiom a large company that uses Facebook data to help targeted marketing has been hit the hardest loosing a third of its value after the announcement with the company’s shares falling 31%.
What does this mean for the digital marketing world?
Many advertisers are threatening to leave Facebook due to this scandal. However this article explains that as long as Facebook continues to deliver results the major advertisers are not going anywhere, brands think Facebook ads work.
What do you think the next steps for Facebook and marketing are?
Image source: google images
Digital Marketing with Bell 
I’m not a huge fan of our data being misused. Facebook need to step it up and give us more of an opportunity to keep our lives private
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I agree – us as consumers need to push for a change and some control!
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Nice thoughts! I hope by this scandal, Facebook will be wiser in using the users’ data and gain their trust in the future.
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